Where's the Chief Pricing Officer?

Found one.

Last week, I argued that Chief Pricing Officers are “a thing.” The natural follow-up? What do they look like—and where are they hiding?

Meet Scott Green. Like Brendan Hodge and Mark Daffron (featured in earlier episodes), Scott brings 25+ years of pricing leadership forged from deep technical knowledge, cross-functional business acumen, and the ability to navigate across all levels of an organization. Pricing excellence is just one tool in a much larger kit.

This is what a Chief Pricing Officer looks like.

What’s becoming clear?

CPOs exist. The challenge isn’t that they’re rare—it’s that they’re hard to recognize. Their backgrounds vary widely, and most are too busy delivering value to chase a title. They're out there, turning market chaos into pricing capability. Invisible, yet indispensable.

The opportunity?

To make this capability accessible—moving pricing from acts of individual heroism to institutional strength.

If you're part of this pricing community—or looking to connect with seasoned CPOs—I'm happy to make introductions.

🎧 Hear more from Scott in the podcast below.

Disclaimer: The stories and insights shared in this blog are based on my personal experiences and conversations throughout my career. While some content reflects recent events, they are drawn from a broad range of interactions with professionals across professional services, including friends and colleagues from various organizations, and do not specifically refer to or represent any single employer, past or present. Identities have been anonymized, and quotes may be paraphrased or combined for clarity and storytelling purposes. This post is a personal endeavor and does not reflect the views or proprietary information of any employer.