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Stop Saying “Pricing for Growth” — It’s Not a Strategy

John Norkus

2 days ago3 min read

Claiming the Space: Why We Built ChiefPricingOfficer.com

Claiming the Space: Why We Built ChiefPricingOfficer.com

Claiming the Space: Why We Built ChiefPricingOfficer.com

John Norkus

Jul 32 min read

The Pricing Exchange Podcast #5

The Pricing Exchange Podcast #5

The Pricing Exchange Podcast #5

John Norkus

Jun 192 min read

Business Man Crossing the Chasm

Business Man Crossing the Chasm

The Chief Pricing Officer Is at Its "Crossing the Chasm" Moment—How Do I Know? You Told Me!

John Norkus

Jun 135 min read

MYTHBUSTER: What a Chief Pricing Officer actually does

MYTHBUSTER: What a Chief Pricing Officer actually does

Finally, Someone Who Owns Pricing: What the Chief Pricing Officer Actually Does

John Norkus

Jun 25 min read

Cartoon-style image with a crowded office scene. A postcard reads “Where’s the Chief Pricing Officer?” In the corner, a character is circled and labeled “Scott Green,” styled like Where’s Waldo.

Cartoon-style image with a crowded office scene. A postcard reads “Where’s the Chief Pricing Officer?” In the corner, a character is circled and labeled “Scott Green,” styled like Where’s Waldo.

Where's the Chief Pricing Officer?

John Norkus

May 271 min read

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