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Business Man Crossing the Chasm

Business Man Crossing the Chasm

The Chief Pricing Officer Is at Its "Crossing the Chasm" Moment—How Do I Know? You Told Me!

John Norkus

Jun 13, 20255 min read

MYTHBUSTER: What a Chief Pricing Officer actually does

MYTHBUSTER: What a Chief Pricing Officer actually does

Finally, Someone Who Owns Pricing: What the Chief Pricing Officer Actually Does

John Norkus

Jun 2, 20255 min read

Cartoon-style image with a crowded office scene. A postcard reads “Where’s the Chief Pricing Officer?” In the corner, a character is circled and labeled “Scott Green,” styled like Where’s Waldo.

Cartoon-style image with a crowded office scene. A postcard reads “Where’s the Chief Pricing Officer?” In the corner, a character is circled and labeled “Scott Green,” styled like Where’s Waldo.

Where's the Chief Pricing Officer?

John Norkus

May 27, 20251 min read

Chief Pricing Officer conversation

Chief Pricing Officer conversation

Chief Pricing Officer, Really? Is That A Thing?

John Norkus

May 16, 20255 min read

Goldilocks metaphor: Fractional Pricing is "just right"

Goldilocks metaphor: Fractional Pricing is "just right"

The Pricing Dilemma for Mid-Sized Companies: Why Fractional is Catching On

John Norkus

May 9, 20258 min read

Profit Train includes Volume Mix Cost supported by Pricing

Profit Train includes Volume Mix Cost supported by Pricing

The Beautiful Contradiction: A Tribute to "Pricing Leaders"

John Norkus

May 2, 20259 min read

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